The House of Freshness

Atul Bakery began in Surat, India in 2007 with one oven and one promise: fresh, beautifully made treats that everyone can enjoy. Today that promise powers 300+ stores worldwide, 13 world records and 9 neighborhood bakeries across the USA and Canada.

Our Story

It Started with a Dream

2007, Surat, Gujarat. A young founder named Atul Vekariya opened a small bakery with a conviction that felt radical at the time: that a bakery could be 100% eggless and still be extraordinary. No compromises on softness, on richness, on celebration.

The neighborhood agreed. Then the city. Then the state. Within a decade, Atul Bakery had become Gujarat's fastest-growing bakery chain, with its own manufacturing units, a live cake shop, and a Guinness World Record to its name.

In 2021, the first international store opened in New Jersey, not as an experiment, but as a homecoming for thousands of families who grew up with our khari, our cassata, our birthday cakes. And in 2024, Canada joined the family.

Today, whether you walk into our Surat flagship or our Catonsville counter, the rule is the same one from 2007: if it isn't fresh, it doesn't leave the kitchen.

The original Atul Bakery counter in Surat, India, photographed in black and white 2007The first counter, Surat
The Atul Bakery storefront in Edison, New Jersey, the first store outside India 2021Edison, New Jersey
The Atul Bakery storefront in Brampton, Ontario, decorated with balloons on opening day 2024Brampton, Ontario
300+
Stores Worldwide
13
World Records
18+
Countries Served
9
North American Locations

The Journey

Serving Baked Joy Since 2007

2007

Established in Surat, Gujarat on Republic Day: one store, one oven, and a promise of freshness.

2008

The first franchise opens at Adajan: the beginning of a family of store owners.

2015

First exports reach the USA: our khari and cookies cross the ocean before we do.

2016

Guinness World Record for the world's tallest pyramid cake: 3,750 kg, 6.6 feet, built in Surat.

2017

Our largest production house opens, baking 10–12 tons of fresh product every day.

2019

100+ outlets, 13 world records, and exports to 8+ countries.

2021

First international store in New Jersey, USA. The legacy officially goes global, with 200+ outlets back home.

2024

Eight more North American stores and our first in Canada in Brampton, Ontario, as the family passes 300 stores.

Today

9 locations across NJ, NY, MD, IL and Ontario, with delivery, pickup and online ordering on the way.

World Records

Asia's Most Awarded Bakery

Atul Bakery receiving its Guinness World Records certificate for the world's tallest cake pyramid from Prime Minister Narendra Modi
  • 2016World's Tallest Pyramid Cake: 3,750 kg and 6.6 ft tall, entered into the Guinness Book of World Records.
  • 2017Longest cake celebration: a 68-foot, 680 kg cake cut by autistic children before a crowd of 10,000.
  • 2018Biggest birthday celebration: 1,001 people celebrating together, re-entering the record books.
  • 2019Largest multi-venue celebration: 10,000+ children across 370+ venues, with dry cake and healthy food.

13 world records in total, every one of them built on the same ovens that bake your morning puff.

Leadership

The People Behind the Ovens

AV
Atul Vekariya
Chairman & Managing Director

"Armed with nothing but a dream, I began this incredible journey. The struggles along the way were destined to make us what we are today."

AV
Ashok Vekariya
Director, Finance

Co-founder and a stalwart of integrity whose steadfast leadership has shaped the brand's identity from the earliest days.

CP
Chetan Pansuriya
Director, Production

Co-founder whose passion for excellence and forward-thinking approach keeps the product evolving without losing its soul.

RV
Ramesh Vekariya
Director, HR & Operations

The operational backbone of Atul Bakery, bringing decades of business acumen to a chain that now spans continents.

DV
Dhruval Vekariya
Chief Business Development Officer

Leads market expansion and strategic partnerships, including the brand's growth across North America.

SV
Sagar Vekariya
Production Development Officer

Guards the standards, ensuring the cassata in Catonsville tastes exactly like the cassata in Surat.

What We Stand For

Four Non-Negotiables

Inclusive Indulgence

100% eggless, 100% vegetarian, gelatin-free. Nobody at the table gets left out of the celebration.

Freshness First

Baked through the day in small batches. If it isn't fresh, it doesn't leave the kitchen.

Craft Over Shortcuts

Hand-decorated cakes, family recipes, and standards proven across 300+ stores and 13 world records.

Community at Heart

From record-setting charity celebrations in India to knowing your usual order by name, we bake for people.

Come Taste the Story

Nine stores across the USA & Canada are baking fresh right now.

Find Your Store Browse the Menu